Word to word
Tehran 2005-2006
Documentation of Video session at Azad Art Gallery
Music/sound by Erfan Abdi
Edited by Amirali Mohebbinejad
For several months, Amirali Ghasemi made recordings of over 500 neon signs from shopping centres, restaurants etc. in Tehran, mainly words. These recordings were then used as the backdrop for a new series of video portraits. Every visitor who wanted to participate in the installation was given a torch and asked to stand in front of the camera while a video collection of random short clips from the recordings of Tehran's flickering neon lights was played in the background. The result was recorded and screened live on another screen. The combination of random people who frequently participated and agreed to stand on the spot, and the way in which each person used the light of the torch created and introduced an enormous range of new expressions & meanings.
